The Undiscovered Country
According to the Sunday Times the Muslim consumer market remains “Britain’s biggest untapped niche market”. In fact the Global Muslim Market is fast generating interest across the world on its magnitude, diversity and affluence.
Many of the largest names have moved fast to gain a slice of the lucrative Muslim market, both here and across Europe; with a number of high street names tapping into this market with Halal products etc. Although In the UK Muslims represent around just 3% of the population, their consumer profile is amongst the most affluent and fastest growing.
Yet to effectively engage the Muslim consumer requires an understanding of the faith, culture, and sensitivities that drive this community. Kube Consultants are experts of the Muslim Market; we have provided support to banks, charities, community groups, the public sector and numerous organisations to gain effective access to their respective client base. We can provide support on how to position your brand to reflect the values Muslims cherish and define the USP of your product or service towards the integrity and trust Muslim consumers expect.